Quirks Marketing Research Review: “A Layered Approach” by Mark Towery, Managing Director

Geo Strategy Partners’ Managing Director, Mark Towery, was published in Quirks Marketing Research Review — April 2015. In the article, entitled “A Layered Approach”, Mark explains why B2B market research is different – and what to do about it. He offers his keys to successful B2B/industrial research and outlines some of the skills necessary to get the valuable information that clients need.

Please click here to read the article in full!