Does a focus on product improvement (incremental or disruptive) come at a cost to process innovation?  It shouldn’t.  Companies should do both. Product innovation done right drives sales.  Process innovation done right has the potential to do more: reduce defects (increasing customer satisfaction), increase throughput without capacity expansion, reduce unit cost, decrease energy costs, reduce inventory (raw materials/finished goods), and ...

Early last year, two studies brought us face to face with Petrobras and PEMEX.   Both market opportunity projects were commissioned by global OEMs interested in selling product into the oil & gas industry.  In Brazil, we green-lighted the opportunity and highlighted strategies most likely to result in sales success with Petrobras (unique and differentiated product, an understanding of local content ...