B2B

Geo Strategy Partners Opens Office in Managua, Nicaragua

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Geo Strategy Partners expands its Latin American capabilities with a new office in Nicaragua. While Geo Strategy Partners have been doing research in the region for many years, having an operational platform in Nicaragua enhances the ability to not only help global clients succeed in Latin markets, but also to empower local companies. The new office will support a three pronged business model: Providing ...

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100 Craftsmen

100 craftsmen

Sanitary ware manufacturing is not for the faint of heart. Variations in slurry, temperature, time, glaze and touch separate the perfect from the imperfect. Only the perfect wear the TOTO logo. The building that houses TOTO Lakewood was purchased in 1991 from Eljer and was the company’s first production facility in the US. Today, 100 craftsmen at Lakewood and many ...

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Heartfelt Thanks!…from Geo Strategy Partners

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In the spirit of the season the team at Geo Strategy Partners would like to take this opportunity to thank our clients, respondents, and study partners for enabling or making donations (honorarium on our studies) to the following organizations in 2015: Animal Welfare Institute Episcopal Relief & Development Special Olympics City of Des Moines Human Services American Red Cross The ...

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Off to Houston to judge the BMA Lantern Awards

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Geo Strategy Partners Managing Director and president elect of BMA Atlanta, Mark Towery, accepted the challenge and is on his way to Texas to judge BMA Houston’s 27th annual Lantern Awards.  BMA Houston created the Lantern Awards of Texas for one sole purpose – to highlight top-quality creative and strategic business-to-business communications. Now, as Texas’ premiere awards event, the Lantern Awards ...

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Connecting the dots….. “Leveraging B2B market research to develop winning go-to-market strategies”

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Join this entertaining and expert panel to learn how to develop new products and grow new markets by tapping into customer insights and competitors’ strategies.  These experts will discuss real-life examples of the right way and the wrong way to leverage market research to drive growth.  Panelists will provide their take on the topic and four sub-themes: Connecting – how ...

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How to Use Strategy to Navigate Dynamic, Hypercompetitive, Digital, and Global Markets

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Geo Strategy Partners’ Managing Director, Mark Towery, will be speaking at the Association for Strategic Planning’s 2015 Annual Conference: Strategy is Global on May 7th, in the Washington, DC Area at Tysons Corner, Virginia, USA at the Sheraton Hotel. The focus will be on how strategic positioning and competitive/go-to-market strategy work together to allow organizations to compete more effectively. Mark will dispel ...

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Quirks Marketing Research Review: “A Layered Approach” by Mark Towery, Managing Director

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Geo Strategy Partners’ Managing Director, Mark Towery, was published in Quirks Marketing Research Review — April 2015. In the article, entitled “A Layered Approach”, Mark explains why B2B market research is different – and what to do about it. He offers his keys to successful B2B/industrial research and outlines some of the skills necessary to get the valuable information that clients ...

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B2B LeaderBoard: Mark A. Miranda, Director of Marketing

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In the premiere episode of Geo Strategy Partner’s new video series, B2B LeaderBoard, we hear from the Director of Marketing at WinCup, a U.S. manufacturing company, on the importance of understanding the needs of the customer and the end user, as well as differentiating through customer intimacy. Please enjoy and check back to our blog for episode 2, coming soon!

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