Market Research and Analysis

Geo Strategy Partners Opens Office in Managua, Nicaragua

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Geo Strategy Partners expands its Latin American capabilities with a new office in Nicaragua. While Geo Strategy Partners have been doing research in the region for many years, having an operational platform in Nicaragua enhances the ability to not only help global clients succeed in Latin markets, but also to empower local companies. The new office will support a three pronged business model: Providing ...

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Value Proposition

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A recent market study completed on behalf of an association delivered insights that will set the course for future offerings and growth strategies. It was not until after we delivered our findings that we asked if the association had developed a value proposition. It had… and we were gratified to see that member responses related to member needs and their ...

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Heartfelt Thanks!…from Geo Strategy Partners

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In the spirit of the season the team at Geo Strategy Partners would like to take this opportunity to thank our clients, respondents, and study partners for enabling or making donations (honorarium on our studies) to the following organizations in 2015: Animal Welfare Institute Episcopal Relief & Development Special Olympics City of Des Moines Human Services American Red Cross The ...

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Connecting the dots….. “Leveraging B2B market research to develop winning go-to-market strategies”

BMA

Join this entertaining and expert panel to learn how to develop new products and grow new markets by tapping into customer insights and competitors’ strategies.  These experts will discuss real-life examples of the right way and the wrong way to leverage market research to drive growth.  Panelists will provide their take on the topic and four sub-themes: Connecting – how ...

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How to Use Strategy to Navigate Dynamic, Hypercompetitive, Digital, and Global Markets

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Geo Strategy Partners’ Managing Director, Mark Towery, will be speaking at the Association for Strategic Planning’s 2015 Annual Conference: Strategy is Global on May 7th, in the Washington, DC Area at Tysons Corner, Virginia, USA at the Sheraton Hotel. The focus will be on how strategic positioning and competitive/go-to-market strategy work together to allow organizations to compete more effectively. Mark will dispel ...

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Quirks Marketing Research Review: “A Layered Approach” by Mark Towery, Managing Director

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Geo Strategy Partners’ Managing Director, Mark Towery, was published in Quirks Marketing Research Review — April 2015. In the article, entitled “A Layered Approach”, Mark explains why B2B market research is different – and what to do about it. He offers his keys to successful B2B/industrial research and outlines some of the skills necessary to get the valuable information that clients ...

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International Affairs Forum Interview with Mark Towery

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IA-Forum:  Your session at the upcoming Association for Strategic Planners Annual Conference will focus on how strategic positioning and competitive/go-to-market strategy work together to allow organizations to compete more effectively.  How does this place organizations in a position to compete in a fast paced, quickly changing environment? Mark Towery:  I think now is the time where strategy is emerging as ...

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Will Brazil remain the country of the future?

automotive

In the last decade, the automotive industry in Brazil experienced increased sales at an average of 10% per year while the economy grew 4%. This great success attracted loads of investments between 2008 and 2012 for new plants and expansion of existing units. However, the Brazilian automotive industry is now facing strong headwinds resulting from the poor performance of the ...

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Will nothing stop the Nicaragua Canal?

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  Not the traffic analysis indicating the canal is unnecessary? Not the financial analysis indicating it won’t pay for itself for decades? Not the environmental and societal impact reports which the company purports to have done but will not make public? Not the outrage of the Nicaraguan people whose homes and lives will be perversely disrupted by the canal? Why ...

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