B2B

In the premiere episode of Geo Strategy Partner’s new video series, B2B LeaderBoard, we hear from the Director of Marketing at WinCup, a U.S. manufacturing company, on the importance of understanding the needs of the customer and the end user, as well as differentiating through customer intimacy. Please enjoy and check back to our blog for episode 2, coming soon!

IA-Forum:  Your session at the upcoming Association for Strategic Planners Annual Conference will focus on how strategic positioning and competitive/go-to-market strategy work together to allow organizations to compete more effectively.  How does this place organizations in a position to compete in a fast paced, quickly changing environment? Mark Towery:  I think now is the time where strategy is emerging as ...

Managing Director Mark Towery, who represents Thailand for Trade and Investment in the Southeastern USA, would like to share the latest Thailand Business Newsletter: Scenting Success The global fragrance market is expected to reach US$33 billion by 2016, Thailand is in a unique position to capitalize on its market position. http://www.thailandhorizon.com/index.php/en/tradeshows/277-scenting-success New Friend Farm Worm farming is environmentally friendly and can ...

In the spirit of the season the team at Geo Strategy Partners would like to take this opportunity to thank our clients, respondents, and study partners for enabling or making donations (honorarium on our studies) to the following organizations in 2014: American Cancer Fund American Cancer Society Casa Esperanza Cincinnati Children’s Medical Center DreamWeavers of Georgia Furkids Georgia SPCA Advocate ...

Geo Strategy Partners has conducted numerous renewable energy studies and the glaring reality is most alternative sources cannot reach power grid parity without government subsidies. However, experts were predicting that solar would reach power grid parity by 2016, but that was before the price of oil plummeted.  If the new technology referenced below is commercially viable, solar still might eclipse ...

Nestlé recently announced the opening of a dairy farming institute in Shuangchen (Heilongjiang Province) China1.  At a value of $31 million, the institute will be one of Nestlé’s largest dairy investments in China.  Nestlé’s stated intention was to modernize dairy farming practices in China and encourage the responsible production of safe, quality-assured dairy products.   The company, pointing to growing demand ...

In the world of marketing and communications, Business-to-Business and Industrial has always been the ugly stepsister of Consumer Package Goods marketing.  Madman Donald Draper would never waste his creative energy to try and sell a pressure vessel to a petrochemical plant.  And engineering-driven manufacturers have always been suspicious of marketing’s return on investment, and more focused on sales.  But that ...

There’s another contest in the offing.  In the race to commission the first nuclear plant in this century, Tennessee Valley Authority is whomping Southern Company’s Georgia Power.  According to Forbes [http://www.forbes.com/sites/jamesconca/2014/09/17/first-american-nuke-plant-in-21st-century-to-open-soon/], TVA’s Watts Bar 2 is “now over 90% completed, after the fully assembled reactor vessel was installed in August.”  WB2 got Westinghouse’s AP1000: the same model slated for Georgia ...

Early last year, two studies brought us face to face with Petrobras and PEMEX.   Both market opportunity projects were commissioned by global OEMs interested in selling product into the oil & gas industry.  In Brazil, we green-lighted the opportunity and highlighted strategies most likely to result in sales success with Petrobras (unique and differentiated product, an understanding of local content ...