Strategic Positioning and Planning

Geo Strategy Partners received the 2018 Globe Award from Georgia Department of Economic Development (GDEcD) in recognition of excellence in international business and commitment to strengthening the State’s economy through continued expansion into new global markets. http://www.georgia.org/business-resources/international-trade/globe-award-winners/  

Geo Strategy Partners expands its Latin American capabilities with a new office in Nicaragua. While Geo Strategy Partners have been doing research in the region for many years, having an operational platform in Nicaragua enhances the ability to not only help global clients succeed in Latin markets, but also to empower local companies. The new office will support a three pronged business model: Providing ...

Join this entertaining and expert panel to learn how to develop new products and grow new markets by tapping into customer insights and competitors’ strategies.  These experts will discuss real-life examples of the right way and the wrong way to leverage market research to drive growth.  Panelists will provide their take on the topic and four sub-themes: Connecting – how ...

Geo Strategy Partners’ Managing Director, Mark Towery, will be speaking at the Association for Strategic Planning’s 2015 Annual Conference: Strategy is Global on May 7th, in the Washington, DC Area at Tysons Corner, Virginia, USA at the Sheraton Hotel. The focus will be on how strategic positioning and competitive/go-to-market strategy work together to allow organizations to compete more effectively. Mark will dispel ...

Why B2B/Industrial is Different and What to Do About It:  

Geo Strategy Partners’ Managing Director, Mark Towery, was published in Quirks Marketing Research Review — April 2015. In the article, entitled “A Layered Approach”, Mark explains why B2B market research is different – and what to do about it. He offers his keys to successful B2B/industrial research and outlines some of the skills necessary to get the valuable information that clients ...

In the premiere episode of Geo Strategy Partner’s new video series, B2B LeaderBoard, we hear from the Director of Marketing at WinCup, a U.S. manufacturing company, on the importance of understanding the needs of the customer and the end user, as well as differentiating through customer intimacy. Please enjoy and check back to our blog for episode 2, coming soon!

IA-Forum:  Your session at the upcoming Association for Strategic Planners Annual Conference will focus on how strategic positioning and competitive/go-to-market strategy work together to allow organizations to compete more effectively.  How does this place organizations in a position to compete in a fast paced, quickly changing environment? Mark Towery:  I think now is the time where strategy is emerging as ...

When authors Olaf Acker, Germar Schröder, Florian Gröne, and Florian Muhss penned Battle for the Cloud: The 2014 Strategy & Global ICT 50 study a week ago, we turned and asked ourselves, “Where is VMWare?” A $4.6 billion company (2012) with sales up 128% and net income up 278% since 2009- much of which is attributed to aggressive acquisition activity, ...

Early last year, two studies brought us face to face with Petrobras and PEMEX.   Both market opportunity projects were commissioned by global OEMs interested in selling product into the oil & gas industry.  In Brazil, we green-lighted the opportunity and highlighted strategies most likely to result in sales success with Petrobras (unique and differentiated product, an understanding of local content ...