Market Research and Analysis

  Not the traffic analysis indicating the canal is unnecessary? Not the financial analysis indicating it won’t pay for itself for decades? Not the environmental and societal impact reports which the company purports to have done but will not make public? Not the outrage of the Nicaraguan people whose homes and lives will be perversely disrupted by the canal? Why ...

In the spirit of the season the team at Geo Strategy Partners would like to take this opportunity to thank our clients, respondents, and study partners for enabling or making donations (honorarium on our studies) to the following organizations in 2014: American Cancer Fund American Cancer Society Casa Esperanza Cincinnati Children’s Medical Center DreamWeavers of Georgia Furkids Georgia SPCA Advocate ...

When authors Olaf Acker, Germar Schröder, Florian Gröne, and Florian Muhss penned Battle for the Cloud: The 2014 Strategy & Global ICT 50 study a week ago, we turned and asked ourselves, “Where is VMWare?” A $4.6 billion company (2012) with sales up 128% and net income up 278% since 2009- much of which is attributed to aggressive acquisition activity, ...

In the world of marketing and communications, Business-to-Business and Industrial has always been the ugly stepsister of Consumer Package Goods marketing.  Madman Donald Draper would never waste his creative energy to try and sell a pressure vessel to a petrochemical plant.  And engineering-driven manufacturers have always been suspicious of marketing’s return on investment, and more focused on sales.  But that ...

There’s another contest in the offing.  In the race to commission the first nuclear plant in this century, Tennessee Valley Authority is whomping Southern Company’s Georgia Power.  According to Forbes [http://www.forbes.com/sites/jamesconca/2014/09/17/first-american-nuke-plant-in-21st-century-to-open-soon/], TVA’s Watts Bar 2 is “now over 90% completed, after the fully assembled reactor vessel was installed in August.”  WB2 got Westinghouse’s AP1000: the same model slated for Georgia ...

Study results recently released by the National Bureau of Economic Research indicate the source of an innovative idea matters.  Authors of The Acquisition and Commercialization of Invention in American Manufacturing: Incidence & Impact① indicate that “of the 18% of the manufacturing firms that innovated (i.e. had introduced a product that was new to the market) between 2007 and 2009, 49% ...

Early last year, two studies brought us face to face with Petrobras and PEMEX.   Both market opportunity projects were commissioned by global OEMs interested in selling product into the oil & gas industry.  In Brazil, we green-lighted the opportunity and highlighted strategies most likely to result in sales success with Petrobras (unique and differentiated product, an understanding of local content ...

Corporations today are focusing on ROI in the near term, not basic primary research Three years ago, Geo Strategy Partners was hired by an architecture firm specializing in lab space to determine if a boom in purpose-built nano/materials science buildings witnessed in university and national lab facilities was taking place in the private sector as well.  The firm was interested ...

Economic developers love new buildings – especially build-to suit or preleased with the promise of job creation and a rise in property values. Atlanta has seen innumerable new buildings, job creation that places our city consistently in the top ten, and stable or rising property values in a time of national property value dilution. We have a built environment to be envied. We are also living with the effects of ...