“One of my pet peeves is when people come up to me and say, “It’s a shame that the Internet is killing newspapers.” I heartily disagree. Newspapers survived for 15 years with the Internet offering our stuff for free. What’s killing newspapers, first and foremost, is the lack of advertisers. They’ve all but disappeared. (Exhibit A: Your thinning newspaper.) And ...

Join this entertaining and expert panel to learn how to develop new products and grow new markets by tapping into customer insights and competitors’ strategies.  These experts will discuss real-life examples of the right way and the wrong way to leverage market research to drive growth.  Panelists will provide their take on the topic and four sub-themes: Connecting – how ...

“Ongoing political uncertainty, exports slump, rising household debt and a lack of reform momentum are now increasingly seen as likely to undermine Thailand’s economic growth. Thailand’s sluggish economic recovery and the depression in the global economy have prompted the Bank of Thailand to cut its GDP growth forecast for the full year to slightly below 3% “In the second quarter of ...

Geo Strategy Partners Managing Director, Mark Towery greets new Director of the Thai Trade Center for the Southeast US. Mr. Towery serves as the Honorary Trade Representative for Thailand for the region.

Geo Strategy Partners’ Managing Director, Mark Towery, will be speaking at the Association for Strategic Planning’s 2015 Annual Conference: Strategy is Global on May 7th, in the Washington, DC Area at Tysons Corner, Virginia, USA at the Sheraton Hotel. The focus will be on how strategic positioning and competitive/go-to-market strategy work together to allow organizations to compete more effectively. Mark will dispel ...

Why B2B/Industrial is Different and What to Do About It:  

Geo Strategy Partners’ Managing Director, Mark Towery, was published in Quirks Marketing Research Review — April 2015. In the article, entitled “A Layered Approach”, Mark explains why B2B market research is different – and what to do about it. He offers his keys to successful B2B/industrial research and outlines some of the skills necessary to get the valuable information that clients ...

In the premiere episode of Geo Strategy Partner’s new video series, B2B LeaderBoard, we hear from the Director of Marketing at WinCup, a U.S. manufacturing company, on the importance of understanding the needs of the customer and the end user, as well as differentiating through customer intimacy. Please enjoy and check back to our blog for episode 2, coming soon!

IA-Forum:  Your session at the upcoming Association for Strategic Planners Annual Conference will focus on how strategic positioning and competitive/go-to-market strategy work together to allow organizations to compete more effectively.  How does this place organizations in a position to compete in a fast paced, quickly changing environment? Mark Towery:  I think now is the time where strategy is emerging as ...

To all of our Geo Strategy Partners and clients in the Caribbean and Latin America, Happy Carnival! Credit: CurWiz Credit: Dioses Ancestrales by Hugo Moncayo