How to Use Strategy to Navigate Dynamic, Hypercompetitive, Digital, and Global Markets

ASP ScreenShot

Geo Strategy Partners’ Managing Director, Mark Towery, will be speaking at the Association for Strategic Planning’s 2015 Annual Conference: Strategy is Global on May 7th, in the Washington, DC Area at Tysons Corner, Virginia, USA at the Sheraton Hotel. The focus will be on how strategic positioning and competitive/go-to-market strategy work together to allow organizations to compete more effectively. Mark will dispel ...

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Quirks Marketing Research Review: “A Layered Approach” by Mark Towery, Managing Director

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Geo Strategy Partners’ Managing Director, Mark Towery, was published in Quirks Marketing Research Review — April 2015. In the article, entitled “A Layered Approach”, Mark explains why B2B market research is different – and what to do about it. He offers his keys to successful B2B/industrial research and outlines some of the skills necessary to get the valuable information that clients ...

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B2B LeaderBoard: Mark A. Miranda, Director of Marketing


In the premiere episode of Geo Strategy Partner’s new video series, B2B LeaderBoard, we hear from the Director of Marketing at WinCup, a U.S. manufacturing company, on the importance of understanding the needs of the customer and the end user, as well as differentiating through customer intimacy. Please enjoy and check back to our blog for episode 2, coming soon!

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International Affairs Forum Interview with Mark Towery


IA-Forum:  Your session at the upcoming Association for Strategic Planners Annual Conference will focus on how strategic positioning and competitive/go-to-market strategy work together to allow organizations to compete more effectively.  How does this place organizations in a position to compete in a fast paced, quickly changing environment? Mark Towery:  I think now is the time where strategy is emerging as ...

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Happy Carnival!

Credit: Passarinho/Pref.Olinda

To all of our Geo Strategy Partners and clients in the Caribbean and Latin America, Happy Carnival! Credit: CurWiz Credit: Dioses Ancestrales by Hugo Moncayo

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Thailand Official Trade Newsletter


Managing Director Mark Towery, who represents Thailand for Trade and Investment in the Southeastern USA, would like to share the latest Thailand Business Newsletter: Scenting Success The global fragrance market is expected to reach US$33 billion by 2016, Thailand is in a unique position to capitalize on its market position. New Friend Farm Worm farming is environmentally friendly and can ...

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Will Brazil remain the country of the future?


In the last decade, the automotive industry in Brazil experienced increased sales at an average of 10% per year while the economy grew 4%. This great success attracted loads of investments between 2008 and 2012 for new plants and expansion of existing units. However, the Brazilian automotive industry is now facing strong headwinds resulting from the poor performance of the ...

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Will nothing stop the Nicaragua Canal?


  Not the traffic analysis indicating the canal is unnecessary? Not the financial analysis indicating it won’t pay for itself for decades? Not the environmental and societal impact reports which the company purports to have done but will not make public? Not the outrage of the Nicaraguan people whose homes and lives will be perversely disrupted by the canal? Why ...

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Thanks! …from Geo Strategy Partners

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In the spirit of the season the team at Geo Strategy Partners would like to take this opportunity to thank our clients, respondents, and study partners for enabling or making donations (honorarium on our studies) to the following organizations in 2014: American Cancer Fund American Cancer Society Casa Esperanza Cincinnati Children’s Medical Center DreamWeavers of Georgia Furkids Georgia SPCA Advocate ...

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The First Ray of Sunshine for Solar

Solar panels (photo Bernd Sieker)

Geo Strategy Partners has conducted numerous renewable energy studies and the glaring reality is most alternative sources cannot reach power grid parity without government subsidies. However, experts were predicting that solar would reach power grid parity by 2016, but that was before the price of oil plummeted.  If the new technology referenced below is commercially viable, solar still might eclipse ...

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Cloud King


When authors Olaf Acker, Germar Schröder, Florian Gröne, and Florian Muhss penned Battle for the Cloud: The 2014 Strategy & Global ICT 50 study a week ago, we turned and asked ourselves, “Where is VMWare?” A $4.6 billion company (2012) with sales up 128% and net income up 278% since 2009- much of which is attributed to aggressive acquisition activity, ...

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Company Without a Heart?

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Nestlé recently announced the opening of a dairy farming institute in Shuangchen (Heilongjiang Province) China1.  At a value of $31 million, the institute will be one of Nestlé’s largest dairy investments in China.  Nestlé’s stated intention was to modernize dairy farming practices in China and encourage the responsible production of safe, quality-assured dairy products.   The company, pointing to growing demand ...

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What B2B Marketing Looks Like Today


In the world of marketing and communications, Business-to-Business and Industrial has always been the ugly stepsister of Consumer Package Goods marketing.  Madman Donald Draper would never waste his creative energy to try and sell a pressure vessel to a petrochemical plant.  And engineering-driven manufacturers have always been suspicious of marketing’s return on investment, and more focused on sales.  But that ...

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ESOMAR’s First B2B Research Forum Comes to Atlanta, GA


What’s different about B2B? The first ESOMAR B2B symposium focused exclusively on B2B market research was held in Atlanta on October 14, 2014.  Geo Strategy Partners participated from both the audience and the podium. KEY TAKEAWAYS B2B industrial is a fraction of a fraction: B2B market research firms comprise approximately 8% of all market research firms and those with an industrial ...

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