Geo Strategy Partners Managing Director and president elect of BMA Atlanta, Mark Towery, accepted the challenge and is on his way to Texas to judge BMA Houston’s 27th annual Lantern Awards. BMA Houston created the Lantern Awards of Texas for one sole purpose – to highlight top-quality creative and strategic business-to-business communications. Now, as Texas’ premiere awards event, the Lantern Awards of Texas recognizes the year’s finest B2B work at its annual gala. Each entry is scored in four categories: selling proposition/objective; target audience/ strategy/ implementation; creativity; and results. With over 200 entries expected, it will be an intense couple of days but Mark is looking forward to learning about some innovative and creative approaches to marketing.
B2B marketing to approach $161B and all the marketing leaders are here in Chicago planning how to get it to $200B
Geo strategy managing director and president of business marketing association Atlanta chapter at BMA National ...