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B2B LeaderBoard: Mark A. Miranda, Director of Marketing

Capture2

In the premiere episode of Geo Strategy Partner’s new video series, B2B LeaderBoard, we hear from the Director of Marketing at WinCup, a U.S. manufacturing company, on the importance of understanding the needs of the customer and the end user, as well as differentiating through customer intimacy. Please enjoy and check back to our blog for episode 2, coming soon!

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Happy Carnival!

Credit: Passarinho/Pref.Olinda

To all of our Geo Strategy Partners and clients in the Caribbean and Latin America, Happy Carnival! Credit: CurWiz Credit: Dioses Ancestrales by Hugo Moncayo

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Will nothing stop the Nicaragua Canal?

container-ship

  Not the traffic analysis indicating the canal is unnecessary? Not the financial analysis indicating it won’t pay for itself for decades? Not the environmental and societal impact reports which the company purports to have done but will not make public? Not the outrage of the Nicaraguan people whose homes and lives will be perversely disrupted by the canal? Why ...

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Company Without a Heart?

without heart

Nestlé recently announced the opening of a dairy farming institute in Shuangchen (Heilongjiang Province) China1.  At a value of $31 million, the institute will be one of Nestlé’s largest dairy investments in China.  Nestlé’s stated intention was to modernize dairy farming practices in China and encourage the responsible production of safe, quality-assured dairy products.   The company, pointing to growing demand ...

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Wake up call

Innovation

Study results recently released by the National Bureau of Economic Research indicate the source of an innovative idea matters.  Authors of The Acquisition and Commercialization of Invention in American Manufacturing: Incidence & Impact① indicate that “of the 18% of the manufacturing firms that innovated (i.e. had introduced a product that was new to the market) between 2007 and 2009, 49% ...

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The value of process innovation

86513604 conveyor

Does a focus on product improvement (incremental or disruptive) come at a cost to process innovation?  It shouldn’t.  Companies should do both. Product innovation done right drives sales.  Process innovation done right has the potential to do more: reduce defects (increasing customer satisfaction), increase throughput without capacity expansion, reduce unit cost, decrease energy costs, reduce inventory (raw materials/finished goods), and ...

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A Tale of Two Companies…

Petrobras + Pemex

Early last year, two studies brought us face to face with Petrobras and PEMEX.   Both market opportunity projects were commissioned by global OEMs interested in selling product into the oil & gas industry.  In Brazil, we green-lighted the opportunity and highlighted strategies most likely to result in sales success with Petrobras (unique and differentiated product, an understanding of local content ...

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The Missed Opportunity in B2B

Businesspeople leaving warehouse

There is a certain wisdom being propagated in social media that there is no B2B or B2C but only B2H (business-to-human).  It’s a nice sentiment and certainly has an element of truth but in spite of how communications technology has narrowed the differences, there are still stark contrasts between the two channels.  With respect to capturing customer insights, it is worthwhile ...

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Lessons for Business, Courtesy the German National Team

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Like business, soccer success requires more than luck and willpower.  It requires long-term strategy, short-term tactics, talented people, intimate knowledge of the competition, and excellent execution. This is exactly what the German National Team did. Select lessons from the German National Team Develop the talent The long-term vision started (as many do) with a crisis: embarrassment at EuroCup 2000. Since ...

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